Skip to content
Insight
Red Marlin accelerating further into the classic car industry with new client win
Leading classic car insurer, ClassicLine, has appointed Red Marlin to manage its PR, marketing and social media activities.
The appointment will see Red Marlin develop a series of creative and diverse marketing campaigns designed to reflect ClassicLine’s lighter approach to insurance and target different audiences within the classic car community.
The first of those campaigns, Save our Classics, which encourages the preservation of ‘endangered’ British cars, has already received media attention from a range of national publications including The Telegraph and Daily Mail. New dedicated social media activity has generated significant levels of engagement in just a few weeks, increasing referral traffic to the ClassicLine website by 60 per cent.
Ian Fray, managing director of ClassicLine insurance, shares his thoughts on the appointment commenting, “ClassicLine is very happy to be working with such a successful and knowledgeable agency who specialise in the automotive industry and we can’t wait to see the business growth it generates. Red Marlin was an easy choice for us, because we wanted an agency that would help to bring to life the exciting and creative campaigns we want to run.”
The appointment follows other successes for Red Marlin in the classic car industry, having worked with many high profile clients, including auction houses and classic car tour operators.
Danny Rughoobeer, managing director at Red Marlin, comments, “We are delighted to have been chosen by such a highly specialised insurance company and trusted brand dealing with a wide variety of classic cars. The company has had vast amounts of success for 30 years and we are thrilled to be able to continue their journey of with them. We look forward to being able to combine our specialised automotive knowledge in the classic car industry and modern PR techniques, whilst also injecting our creative and unique ideas, with such an exciting new client.”
To find out more about what Red Marlin can do for your business contact us on 01926 832395 or email hello@redmarlin.co.uk.
