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So you’ve done the hard part and managed to secure a media interview. What next? Preparation is everything when it comes to press interviews. At Warwickshire-based specialist PR agency Red Marlin, we’ve helped dozens of automotive clients prepare for their time in the spotlight so before your next 15 minutes of fame, take a look …

According to recent research, it would appear that the timing of a tweet can be just as significant as its content. Of course, we’re not saying that what you say is not vitally important, but to maximise the reach of your tweet you should also consider when best to send it. To help, consider this: …

Unlike many other PR agencies, Red Marlin has quite a blend of skills in its ranks. Its experience is drawn from many quarters, including journalism, in-house client side, agency side PR, sprinkled with liberal dose of marketing and sales expertise. Not many others can lay claim to such a valuable resource. And it’s thanks to …

Fabio Capello’s decision to resign as England manager is yet another stroke of genius from a man whose PR tactics have often been on the ball! While not all may agree with his decision to go, there’s plenty to learn from him (and much to be missed!). Here’s five of them: Timing – his decision to …