The Challenge
To raise awareness about the fuel saving and emission reducing potential of Viezu’s BlueOptimize engine remapping service.
The Solution
- High profile B2B PR campaign designed to dispel common myths and misconceptions while also highlighting the financial and environmental benefits
- Research and preparation of press materials for use with technically informed audiences and media outlets
- Media outreach programme to create a series of one-to-one technical visits and interviews with key industry journalists