About Chris Box

Chris Box boasts a wealth of automotive public relations knowledge having worked for a variety of major car manufacturers, as well as those in the supply chain. Prior to working in public relations Chris enjoyed a career in journalism and is NCTJ qualified.

12 years and ticking

By | 2018-01-17T13:36:15+00:00 January 17th, 2018|Automotive, Blog, PR, Red Marlin|

Government ministers have just been warned that they have only 12 years to make sure that three-fifths of new cars are electric in order to meet greenhouse gas targets. The caution from the Committee on Climate Change gives those in charge approximately 5,000 days to do the seemingly impossible, given that currently fewer than 5 [...]

Cabinet reshuffle kerfuffle

By | 2018-01-09T11:04:31+00:00 January 9th, 2018|Blog, PR, Red Marlin|

It’s panto season – Chris Grayling is Tory Party Chairman. Oh no he’s not! You would imagine that the Conservative party machine has one of the slickest social media teams at its disposal. But even the party’s official Twitter account is prone to the odd gaffe, as when it accidently announced that the Grayling had [...]

Merry Christmas from the Red Marlin team

By | 2017-12-19T15:32:59+00:00 December 19th, 2017|Blog, PR, Red Marlin|

Another year has passed and once again it has flown by. While this means we’ve been busy (which is how we like it), it also means we’ve been having fun, which we hope comes across in our work and how we deal with our valued clients. And now it won’t be long before we sit [...]

Will Facebook have to look itself in the mirror?

By | 2017-12-01T09:36:42+00:00 December 1st, 2017|Blog, News, PR, Red Marlin, Social Media|

Speculation is rife that Mark Zuckerberg will run for US President in 2020, although it is firmly denied by him. However, it begs the question of the influence that Facebook (already mired in controversy following the last Presidential election) might have in the campaign. If the Chairman, co-founder and CEO of Facebook throws his hat [...]

It’s not what you know

By | 2017-10-17T10:38:34+00:00 October 17th, 2017|Automotive, Blog, News, PR, Red Marlin|

Red Marlin prides itself on producing insightful, timely and well-written press releases on behalf of its clients. However, that’s only half the story which contributes to Red Marlin’s success in gaining column inch after column inch across influential trade publications, popular consumer magazines and national newspapers. That’s because even the most hard-hitting, fascinating and spell-binding [...]

Does your business need a PR MOT?

By | 2017-09-27T10:44:44+00:00 September 27th, 2017|Blog, News, PR, Red Marlin|

It’s only a few weeks until my car undergoes its annual MOT. I’ve been lucky for the past few years as just a few minor faults needed fixing, hardly denting my pocket. But as MOT time fast approaches, I’m left wondering what unknown problems could surface, ending my run of good luck. To some extent, [...]

Is the electric motor the way forward for classic cars?

By | 2017-09-11T13:43:30+00:00 September 11th, 2017|Automotive, Blog|

Jaguar Land Rover has been full of surprises in the last month. In the wake of the Government’s announcement that it intends to ban new petrol and diesel cars from 2040, JLR joined Volvo and announced that it all new models will be electrified from 2020. And then the JLR Classic division rolled out the [...]

Tis the season not to be silly

By | 2017-08-01T14:30:10+00:00 August 1st, 2017|Blog, PR, Red Marlin|

Silly season – the time in the summer which is traditionally slow in newsworthy events – offers the perfect opportunity to grab the headlines. So if you’re tired of reading about UFO sightings or crop circles, then Red Marlin has some top tips to get you in the news, boosting your media exposure to potential [...]

Social Media Engagement – Does anyone really care?

By | 2017-07-26T12:46:53+00:00 July 26th, 2017|Blog, Social Media|

PR is so much about social media these days, and there’s one metric we’re all chasing: Engagement. Likes, comments, follows, re-tweets, shares – all these measurements are becoming the lifeblood of what we do. To get our audience involved with our brands the common advice is to produce ‘engaging content’, but in our current era [...]