Autogas - Environmental

Service Type: Social media campaign

The Challenge

Create a dedicated campaign aimed at women drivers which communicated the positive health and environmental of Autogas LPG compared with other fuel types.

The Solution

A dedicated four-week long social media campaign utilising Facebook and Twitter
Creation of social cards and infographics for highly visual impact
Created and managed campaign videos for increased user engagement
Developed case studies of existing users to demonstrate the key benefits
Ran social media competition to create vibrant interaction with target audiences

The Results

50% and 9% increase in followers to the company’s respective Facebook and Twitter pages
Doubling of the normal level of referral traffic to the company website from social media
Other significant increases in levels of reach and engagement
18% increase in size of the company’s social media community during the campaign period
63% increase in female fanbase
Positive effect on the company brand by adopting a fresh approach to engaging with its target customers